AgeTALK™
ASSET AND RELATIONSHIP BUILDING PROGRAM
FOR THE SENIORS MARKET
As our population ages, the number of older Americans dramatically
increases. Statistics point to a huge “boom” in people
who are 55 and older. Presently this group is estimated to be 76
million people and growing. Some call them “elders”….some
call them “seniors”…..some call them “baby-boomers”.
Whatever you call them, chances are your staff (especially
the younger ones) does not thoroughly understand the mindset and
unique communication needs of your elderly, high-net worth customers.
In fact they may be wondering how they can possibly connect with
or even relate to this older generation. Ask yourself what percentage
of your customer base experiences hearing problems, forgetfulness,
walks with a cane or walker, are in a wheelchair, have visual/hearing
challenges, have bad glasses or no glasses, etc. The more frail
and health challenged your senior clients are, the more empathy
and skill is needed to serve them! The question is, “How
well is your staff communicating with elders who require ‘special
handling’?”.
What is sorely needed by workers who serve the elderly is to understand
AgeTalk™for Professionals in Financial Services. This
program is tailored to financial institutions and was created by
Candace Pittenger, a leading expert in field of aging. Each participant
kit includes a 37-page guide booklet, discussion guide, thirteen
minute DVD and thirteen minute audio CD. The goal of this program
is to ensure that managers and employees better relate with your
older clientele, while generating new business relationships and
increasing their satisfaction with your financial institution.
One thing we know for sure is that this group is loyal to your
business and they enjoy visiting your place of business. They also
demand the same acknowledgement and respect as any other person
who frequents your business.
If serving this market is strategically important to your financial
institution and you would like a competitive edge in penetrating
it, click on this Contact Us link and
enter “AgeTalk” in the “Other” box.
Washington Mutual
employees in Southern California have worked with Candace Pittenger
since 2001. Through the development of her programs, Candace's commitment
to the elderly has been exceedingly well received - by the elders
and by our employees. The lives of all those involved have been
changed for the better in many, many ways and my employees and I
are thankful to have been involved in such worthwhile endeavors.
George Kaye, Senior Vice President
Washington Mutual Bank
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